Search Engines Optimisation or SEO as it is calledConstitutes an obsession for all webmasters, because SEO and different fundamentals
Very important to reach an advanced position in the search engines and thus get visitors dramatically which is known as Organic Traffic.
Will not be talking about the technical side of SEO, but I will look to through on the marketing.
Google search engine is the most widely used in most countries of the world, and for this, we find that most webmasters put his special importance compared to other search engines, it is also known that access to advanced positions in Google Keyword
Mission has a very significant benefits for any site, whether commercial or not.
In the presence of intense competition in the important keywords it is no longer easy access to advanced position, and is known as , to achieve substantial progress in SEO, this needs to be a work in progress not interrupted, and it takes great patience to reach the goal, so the services provided by specialists in SEO high prices, not because they want to exploit webmasters as well not everyone, but .because it's not as easy as some people imagine
Do not forget to mention here that the purchase of cheap service and shoddy lead to damaging sites, many people claiming to knowledge of _ search engines techniques, but they really do not master any thing, only violation of strict laws to those engines, especially Google, so they turn to building backlinks using spam methods _, as well as publish content in wrong ways and a lot of steps that are harmful to sites,
And because cooperation with SEO experts cost a lot of money and effort, webmasters avoid it in order to save money, but that we have another look here, especially for commercial sites, if the SEO costs are high in the beginning, it will provide a lot of money over the long term even with continuous follow-up,
Some webmasters may think that the focus on advertising in search engines or ad banners or other various advertising methods less expensive than cooperation with SEO experts, this is due to look inadequate which look of things in a short period of time, the advertiser of a product, for example, wants to pay a certain amount to get profits in a short period of time covering all costs spent by including advertising costs, and this does not exist in SEO which costs large sums of money and the results appear only after a relatively long period of time, so the compensation expenses and profits will not be as fast as desired by investors.
SEO does not reduce costs over the long term only; it increases sales opportunities much greater than the ads various ways, The person who is looking for a particular product or service in a search engine, be interested in that product or service, and therefore there is a big chance of the procurement process, while at the ads and even with the progress and development of targeting mechanisms, they do not achieve full access for those interested in the content of the ad, this means loss of a lot of advertising costs because of the mistaken targeting.
Remains to point out that success in SEO and access to advanced centers is the first step, because it does not guarantee you that a visitor to buy if you are selling products or services, and also does not guarantee that a visitor repeat visit to your site if it offers articles or news Etc, you must that do not mix things here; Seo help you a lot in getting visitors, however, you focus on the same site is also to ensure that sales and here comes the role of what is known as website optimization Or the internal initialization of the site, the goal for the commercial sites is to take advantage of the through the sale of a product or service to him, and in the non-commercial sites the goal make the visitor Re-visit again , and this can only be achieved oly if you focus on Upgrading your site internally.
In summary, webmasters, especially commercial ones must have a look long-term strategy to acquaint themselves with the big importance of SEO _, and this needs to be carefully studied by them to get to know the benefits that accrue to the site from advertising campaigns, and the benefits that can be obtained over the long term in the event of focusing on SEO techniques...
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